The new service by ibis Switzerland.
Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month.
This professional campaign titled 'Relax We Post' was published in Switzerland in October, 2018. It was created for the brand: IBIS, by ad agency: Jung von Matt. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Jing von Matt Limmat, Zürich, Switzerland
Chief Creative Officer: Dennis Lück
Creative Director: Rob Hartmann
Art Director: Matthias Fürst
Copywriter: Anna Leudolph
Director: Johannes Schroeder