First Hug


Agency: Saatchi & Saatchi


Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

This professional campaign titled 'Doormat' was published in Israel in January, 2010. It was created for the brand: First Hug, by ad agency: Saatchi & Saatchi. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 14 years ago.


Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee


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