Description
The X-Suits are limited edition in-game skins that come with cool outfits, amazing weapons, and signature celebrations. All won by opening crates. But these X-Suits are pricey, costing up to ₹1.1 lakh! And there’s only an 8% chance you’ll get one. But what comes with them is priceless – the ability to flex and gain attention in every lobby you go. To sell more of these ultra-exclusive items, we simply asked people not to buy one. With India’s biggest gaming streamers, Jonathan and Dynamo, de-selling the X-Suits, fans became even more interested. They took different routes to de-sell the X-Suits. Publicly asking for excuses to miss the shoot, throwing tantrums that sabotaged the shoot, and even asking their fans not to buy the suits. Thanks to their worst efforts, fans couldn’t wait to get one. Which led to our best X-Suit sales ever!
This professional campaign titled '#DontCareToShare' was published in India in December, 2023. It was created for the brand: Battlegrounds Mobile India, by ad agency: tgthr.. This Digital and Film media campaign is related to the Gaming industry and contains 2 media assets. It was submitted 6 months ago.
