Bhaag Cookie Bhaag

Krafton, one of the world's leading game developers, wanted to launch a brand-new game in the Indian market – CookieRun India. A game featuring amazing graphics and easy gameplay with interesting levels. But in the sea of content that washes over every social media scroller, how does one make a campaign about running the spotlight?

When you run, no one cares. But when someone ‘Great’, someone big and larger-than-life, decides to run, every head is bound to turn. So, we brought a massive star, a wrestling Hall of Famer – The Great Khali to feature in our launch film. From news channels to the man on the street, the film kept the energy going as the news of Khali’s run spread across the country. The catchy jingle added to this humourous chaos, ensuring that CookieRun India remained stuck in the viewer’s mind.