Description
In one of the most talked-about moments of the Riga Marathon, Latvian rapper Fiņķis stunned spectators – not by crossing the finish line, but by deliberately stopping just a few steps before it.
His reason? To highlight a crisis in Latvia’s education system. Holding a sign that read “School is a marathon that every 5th student doesn’t finish,” Fiņķis transformed his months-long marathon training into a bold statement on student dropouts and lack of support in schools.
The campaign was created by NGO Iespējamā misija (Mission Possible) and energy company Enefit with the aim of recruiting STEM teachers.
This professional campaign titled 'The No-Finish Line' was published in Latvia in May, 2025. It was created for the brand: Iespējamā misija, by ad agency: McCann Riga. This Content, Experiential, and Film media campaign is related to the Education industry and contains 1 media asset. It was submitted 14 days ago.
Credits
Agency: McCann Riga
Creative Director: Sintija Popena
Creative: Romāns Galaiko
Strategist: Oskars Lībers
Project Director: Liene Meistere
Project Manager: Ragnārs Krūmiņš
Art Director: Linda Justa
Designer: Edgars Drusts
Production Company: Colortime
Sound Design: Audilla
PR: Golin Riga
