Donations that give back.

Tap4Change, the Australian platform connecting charities, brands and people, is launching its first major digital and social campaign.

And instead of another guilt-heavy fundraising film or polished corporate sponsorship message, one of the first ads features… a koala in a blond wig.

Created for People For Nature and Franck Provost, the campaign reflects Tap4Change’s core idea: giving should feel rewarding too.

The platform lets people donate to charities they care about, with 100% of donations going directly to the charity, while participating brands thank donors with offers, rewards or experiences in return.

But beyond the mechanic, Tap4Change aims to make charitable communication more engaging, more flexible and more connected to real life, giving smaller charities and local businesses the same creative opportunities and visibility as larger organisations.