In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.
This professional campaign titled 'Don't Watch Netflix' was published in Argentina in June, 2018. It was created for the brand: Netflix, by ad agency: McCann. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martín Mercado
Executive Creative Directors: Diego Tuya, Darío Rial, Nicolás Massimino, Nicolás Ochoa
Art Director: Valentina Díaz Salama, Paula Incocciati
Copywriter: Denis Vivoda
Agency Producer: Agustín Borgognoni
Account Director: Angeles Fernandez