Dutch State Lottery

Don’t wait for happiness to happen to you



Some things in life are more valuable than winning a big prize. That is the message that the Dutch State Lottery and TBWA\NEBOKO propagate in their yearly New Year’s Eve campaign. The campaign kicks off with the release of the commercial: a touching story of a son who’s not sitting around waiting for luck to happen, but instead takes his father on the journey of a lifetime. The music that puts the commercial together is the result of a special collaboration between Dutch composer Jorrit Kleijnen and Jacqueline Govaert, lead singer of the Dutch band Krezip.

This professional campaign titled 'Don’t wait for happiness to happen to you' was published in Netherlands in December, 2022. It was created for the brand: Dutch State Lottery, by ad agency: TBWA\NEBOKO. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Dutch State Lottery (Michael Kastelijns, Froukje Claes, Arno de Jong)
Agency: TBWA\NEBOKO                                                                                                    
Production: Pink Rabbit
Music: Jacqueline Govaert/Jorrit Kleijnen
Media Agency: Mindshare.Greenhouse
Social Media: Hammerfest
Online: Men in Green
Shopper Marketing: Brompton Road
PR: NewsLab


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