You can open a book to the readers in many ways. One of them is to put it on the side of an articulated bus. And that’s what they did in Copenhagen. Now the bus’ squeezebox opens and closes the book as it travels through the city.
This professional campaign titled 'The book bus' was published in Denmark in December, 2022. It was created for the brands: Forlaget Carlsen, Lindhardt og Ringhof, and Sallys far, by ad agency: The Story Laboratory. This Ambient and Outdoor media campaign is related to the Other industry and contains 1 media asset. It was submitted 5 months ago.
Advertising Agency: The Story Laboratory
Client: Forlaget Carlsen
Creative director: Nino Dedenroth
Creative lead: Mikkel Hartmann-Petersen
Art Director: Jeppe Snel Hartmann
Art Director: Mikkel Otterstrøm
Illustrator: Thorbjørn Christoffersen
Project manager: Line Tüchsen
Extra credit: Thomas Brunstrøm and Louise Bylov