ADVERTISING

Blooms into Beauty

School: VIVA Institute of Applied Art

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Description

An iconic, old-world standing family business, Fanatic, which has been creating scents since 1986 and is coming to be a rather familiar name in the fragrance world. The primary objective has been creating the products of the best possible quality that could be easily distinguished by the consumer. We've done a good job! Our perfumes are considered one of the most elite in the market, as they have top class quality, luxury and elegance in them - with fragrances. What we care about the most is our fan stuff, called Fanatic which we established in 2015. This is the beautiful fact of its birth, since then.Our aim? The company will aim to compete with top players in the skincare industry by making Fanatic a popular brand sold across the nation and even outside of the country.This campaign encapsulates the idea that our flower perfumes do more than just scent the air—they elevate your entire being, allowing you to bloom into your own unique beauty. It encourages customers to embrace the magic of nature and express themselves through the captivating scents we offer. The visual features a young Lady stepping gracefully into a vibrant, dreamlike world filled with colorful flower blooms. As she walks through this enchanting landscape, the flowers seem to come alive, swirling around her, symbolizing the transformative power of our floral fragrances.
The scene captures a sense of wonder and elegance, emphasizing how our perfumes can elevate one’s essence and beauty. The girl’s expression radiates joy and confidence, inviting viewers to imagine themselves immersed in the lush, fragrant surroundings.

This student campaign titled 'Blooms into Beauty' was published in India in September, 2024. It was created by ad school: VIVA Institute of Applied Art. This Design, Digital, and Print media campaign is related to the Beauty and Fashion industries and contains 9 media assets. It was submitted 13 days ago.

Credits

Advertising School: VIVA Institute of Applied Art, Virar, India
Creative Director / Art Director / Copywriter / Illustrator: Kush Chandrakant Sharma
Additional credits: Prof Ravi Kumar

ADVERTISING

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