Description
This month, as we spotlight road awareness, Seguros Mundial invites Colombians to slow down and rethink how we react behind the wheel.
Because let’s face it—we all have an inner animal. And sometimes, it shows up when we’re cut off or stuck in traffic.
Our digital campaign leans into that instinctive side, using animal analogies to show how road rage can take over—and how we can choose a different response.
It’s a new way to think about driving: less reaction, more reflection.
This professional campaign titled 'Don't let driving change your nature - Seguros Mundial' was published in Colombia in June, 2025. It was created for the brand: Seguros Mundial, by ad agency: DENICOLÁS\TBWA. This Digital medium campaign is related to the Other industry and contains 2 media assets. It was submitted 6 months ago by Associate Creative Director: Esteban Rios of DENICOLÁS\TBWA.
Credits
Advertising Agency: DENICOLÁS\TBWA, Colombia
Client: Seguros Mundial
VPO: David Nicolás
General Creative Director - Head Of Art: Duván Villegas
Creative Director: Esteban Rios - Stephanie Rumierk
Art Directors: Luis Márquez - David Uriel - Juan Felipe Cabrera - Gabriel Ramos
Copywriter: Stephania Reyes
Brand Director: Esteban Viegas
Brand Executive: Sofia Osorio
Head of Planning: Juan Felipe Charry
