ADVERTISING

The Royal Canadian Legion

Don’t Forget to Remember

Agency: VML Canada

Key Visual

Recap

Description

“Don’t Forget to Remember” transforms 4,784 personal messages from Canadians into a powerful tribute marking The Royal Canadian Legion’s 100th anniversary.
We use sticky notes to remember the things we don’t want to forget. This Remembrance Day, The Royal Canadian Legion is turning that simple, everyday act into something much bigger. Created from 4,784 handwritten sticky notes collected from communities across Canada, the 30-foot Remembrance Mural has been unveiled in the Great Hall of Toronto’s Union Station, a place where Canadian soldiers once departed for service, many never to return. Together, the thousands of individual messages form a portrait of Lance Corporal Allan “Scotty” Davidson, the celebrated Kingston, Ontario hockey player who captained the Toronto Blueshirts to the city’s first Stanley Cup victory in 1914. With a promising career ahead of him, Davidson volunteered to serve in the First World War. He fought on the front lines in France and Belgium before being killed in action in 1915, at just 24 years old. Davidson is one face, but the mural remembers many. His portrait stands as a symbol of more than 120,000 Canadians who died in service to their country, while each handwritten note preserves a personal act of remembrance from a Canadian today.

This professional campaign titled 'Don’t Forget to Remember' was published in Canada in November, 2026. It was created for the brand: The Royal Canadian Legion, by ad agency: VML Canada. This Design, Experiential, and OOH Outdoor media campaign is related to the Military and Public Interest industries and contains 2 media assets. It was submitted 44 minutes ago.

Credits

Creative & Design:   VML Canada
Chief Creative Officer: Graham Lang  
Executive Creative Director: Frank Macera
Designer, Design Director: Mike Butler
Creative Director: Rick Brown
ACD, Art Director: Corey Litvak
Senior Art Director: Alison Dalupe-Domagas
Senior Copywriter: Daniel Kanhai
Art Director: Nevan Ryan
Art Director: Natasha Miller
Copywriter: Verity Badov

Accounts:  
Managing Director: Tyler Harris
Account Director: Nevan Ryan

Production: 
VP Head of Production: Steve Emmens
Senior Producer: Erin Feldman
Integrated Producer: David Scanlon

Studio:
Director, Studio: Patrick Conway
Director, Studio: Sherri O’Donnell
Retoucher: Andrew O’Driscoll
Retoucher: Andy Smits
Production Designer: Hanna McSherry
Editor: Veronica Medina

Production:
Production House: The Deli
Executive Producer: Matt Leroux
Production Design: Studio 302
Production Designers: Michal Walker + Carrick Dennison

PR:
Group SJR
VP, Communications: Kaitlyn Ward

Editorial:
School Editing
Editor: Claire Shafto + Taylor McWade
Executive Producer: Yumi Suyama
Producer: Steve Villeseche

Transfer:
Alter Ego
Colourists: Lily Henry + Andrew Ross
Senior Producer: Jane Garrah

Audio House:
TA2 Audio House
Director: Steve Gadsen
Engineer: Ken Lo
Executive Producer: Dana Gadsen

Media:
WPP Media

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