Spotify | Don't FM & Drive Case Study Video
SPOTIFY’S DAILY DRIVING PLAYLIST NOW PROTECTS YOU FROM FM RELATED DISTRACTED DRIVING
Radio has been a part of our drives for a very long time. It has become more of a habit than anything else. So we set out to. turn passive radio listeners into active Spotify fans.
It turns out that at any given moment 600,000 drivers are distracted by changing the radio station in their cars.
Spotify will now set out to protect you from radio related distracted driving while allowing you to listen to the music of your choice with their new outdoor and radio PSA campaign, “Don’t FM & Drive”
This student campaign titled 'Don't FM & Drive ' was published on November 24, 2019. It was created for the brand: Spotify, by ad school: Miami Ad School. This Audio and Outdoor media campaign contains 1 media asset. It was submitted 8 months ago by Copywriting Student: Sharanya of Miami Ad School.
Art Director: Anastasia Gheorgouda
Copywriter: Sharanya Narayanan