Israel is the only country in the world that entered a fifth election cycle in less than four years. Why?
For lack of a decision, due to low voter turnout! Instead of going to the ballots on the special election holiday,
Israelis go on outings. While the tourist sites advertised how worthwhile it is to visit them.
Trippy, Israel's largest motorized tourist site appealed to the public not to come, if it would keep them from voting.
The Radio Tel Aviv 102 election day campaign encouraged everyone to travel throughout the country to all the attractive sites, but no, not instead of voting! The purpose of the holiday is for us to fulfill our obligation, not our right but our civil obligation to vote. The campaign achieved a strong buzz on all marketing channels.
So, Israelis actually did show up – at the voting places.
This professional campaign titled 'Don't come' was published in Israel in November, 2022. It was created for the brand: Trippy, by ad agency: Addict. This Experiential medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 3 months ago by excutive creative durector : oren meir of Addict.
Executive Creative Director: Oren Meir
Creative Director: Ohad Tsaroom
Art Director: Keren Beitelman
Designer: coral oxman
Digital:Gili Haikin Lazarovitz
Executive client Account: Eyal Blackman
Client manger: Lavi meiri