The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework.
With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework.
This professional campaign titled '#DoItTogether' was published in Italy in April, 2017. It was created for the brand: Indesit, by ad agency: JWT. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: JWT, Milan, Italy
Chief Exectuive Officer / Chief Creative Officer: Sergio Rodriguez
Chairman / Chief Creative Officer: Enrico Dorizza
Creative Director: Fabrizio Pozza
Copywriter / Account Director: Giulia Brugnoli
Art Director: Gabriele Ciregia
Account Executive: Giorgio Mirani
Strategic Planner: Monica Botticelli
Director: Fran Torres
Producer: Marijana Vukomanovic