Premium milkshake brand Shaken Udder’s first major TV campaign is filmed in the unlikely setting of a courtroom, where a milkshake brings out the positive side in everyone, so they all loosen up and see the world in an optimistic light.
The TV spot by Quiet Storm, called ‘Do what makes you happy’, starts with a stuffy judge who – when he takes a sip of delicious Shaken Udder milkshake – connects with his brighter side. Picking up his gavel and a ballpoint pen, the judge breaks into a spectacular drumming solo that at first stuns the rest of the courtroom, but quickly inspires everyone else to get moving.
First the court stenographer, then the jury and the janitor join in – because even the most serious of adults can’t help but show their happiness when Shaken Udder is involved.
Suddenly, everything looks more positive and the whole courtroom is in a cheerful state of mind. The ad puts a spotlight on the joyful spirit that is sparked by drinking a Shaken Udder, ending with the tagline “Do what makes you happy.”
The TV ad premieres during Coronation Street on Monday 24th April, followed by a spot in the premiere of I’m A Celebrity Get Me Out Of Here South Africa. It will run exclusively on ITV for four weeks. In addition, OOH activity will go live on 24th April, running until May, with Digital media live throughout the Summer.
The campaign has been planned and bought by Independent media agency, The Village, which was appointed as Shaken Udder’s first media agency in 2021.
Shaken Udder appointed Quiet Storm as its first ad agency in January, with a remit to drive a step change in growth over the next two years by building awareness and shining a light on the brand’s positive, optimistic personality.
The brand has seen incredible incredible success since first launching and is now worth £24.3m with double digit growth of +14.3% year on year* making it the UK’s no.1 premium milkshake brand. The significant media investment marks a key milestone in Shaken Udder’s history and will support its ambitious growth and distribution plans.
This professional campaign titled 'Do what makes you happy' was published in United Kingdom in April, 2023. It was created for the brand: Shaken Udder, by ad agency: Quiet Storm. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 5 months ago.
Client: Shaken Udder
Marketing Director: Jo Abram
Agency: Quiet Storm
Executive Creative Director: Trevor Robinson OBE
Planning Director: Anna Coscia
Art Director: Seb Jamous
Copywriter: Seb Jamous
Account Director: Jenna Hayward
Agency Producer: Emily Wolley
Director/ Production Co: Seb Jamous & Meg Shuttlewood / Quiet Storm
Producer: Emily Wolley
Editor: Dave Owen @ Quiet Storm
Post Production: Dave Owen @ Quiet Storm
Grade: George K @ Black Kite
Music: Jack Hamilton
Sound Design: Virtual Sound
DoP: Charlie Goodger