Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, is igniting a penchant for embracing the unexpected with experiences that aim to surprise, and delight travelers. Anchoring the campaign is a series of creative covers of “Roam” - the tuneful travelogue by the B-52s. Marriott Bonvoy collaborated with international music studio Squeak E. Clean Studios, which has worked with world-class artists from Doja Cat and Lauryn Hill to LCD Soundsystem and more to bring these tracks to life.
Underscoring the Marriott Bonvoy portfolio and promise of memorable and diverse experiences, the new “Roam Around The World” campaign, produced in conjunction with creative content and production company SuperBloom House is a nod to nostalgia and call to travel.
This professional campaign titled 'Roam Around the World' was published in United States in April, 2023. It was created for the brand: Marriott Bonvoy, by ad agency: SuperBloom House. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 5 months ago.
Content/Production Agency: SuperBloom House
Film Director: Maya Margolina
Social Director: Bao Truong
Photographer: Lauren Crew
Music/Sonic Branding: Rob Barbado (Squeak E Clean Studios) worked with notable vocalists and artists to reimagine the hero track, “Roam Around the World”
Production Service: Native Content
Mnemonic Production/Motion Graphics: Laundry
Color: Royal Muster
Business Affairs: Hailstorm
Audio/Mix: Lime Studios