Django & Berlingo: Partners in Business.

As part of the Parodi saga, Citroën delivers a new parody film inspired by the iconic western classics, with a playful nod to Django — this time starring Allal Django, the unstoppable business cowboy.

The concept:
A bold, cinematic parody blending humor, western codes, and action, designed to spotlight the Citroën Berlingo as the ultimate business companion. The film plays with the famous imagery of duels, rivalries, and dust-filled streets, all while showcasing the modern practicality and efficiency of the Berlingo.

The story:
Meet Allal Django, a charismatic merchant-cowboy played by Moroccan star comedian Tarik Boukhari. In a classic western setting, Allal Django has built a reputation for successfully running his business — not on horseback, but thanks to the power and capacity of his Citroën Berlingo.

While his jealous rivals mock and struggle with overloaded carts and outdated transport, Allal Django takes it all in stride. With one swift move, he whips out not a weapon, but the key to his Berlingo. In true western showdown style, he effortlessly loads all his goods into his vehicle, leaving his competitors speechless and defeated.

Key benefits highlighted:

The perfect business partner — built for merchants and entrepreneurs who want to grow and succeed.

Exceptional loading capacity and unbeatable practicality that makes every job easier.

Why this concept works:
By humorously hijacking the codes of famous western films — especially the charisma of Django-style heroes — the film creates a fun, memorable story while delivering a clear product message. The presence of Tarik Boukhari adds instant audience appeal and cultural relevance, reinforcing the Berlingo as the smart, reliable ally for every Moroccan merchant.

In short:
A playful cinematic parody where business success rides not on a horse, but behind the wheel of a Citroën Berlingo.