Protect Our Winters UK

Divest The Dirt

Agency: Cut Media


The outdoors is great, getting dirty is good. But while you’re out there getting dirty, local councils are getting taxpayer money really dirty. With 75% of UK councils declaring a climate crisis, the campaign looks to encourage and empower the outdoor community to use their individual voices to ask those very same UK councils to take decisive action and ‘divest the dirt’- by reinvesting their pension pots away from fossil fuels. Instead choosing to invest in more sustainable, environmentally sound options will protect the great outdoors, the places we all love to get dirty – the good kind.

This professional campaign titled 'Divest The Dirt' was published in United Kingdom in September, 2021. It was created for the brand: Protect Our Winters UK, by ad agency: Cut Media. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Head Of Brand & Marketing : Lewis McLean of Cut Media.


Advertising Agency: Cut Media, Glasgow, United Kingdom of Great Britain and Northern Ireland


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