This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation.
Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature.
The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content.
Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island.
The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it.
Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready.
And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery.
This professional campaign titled 'The Island of a Mystery' was published in Ukraine in September, 2021. It was created for the brand: Khortytsia, by ad agency: Bickerstaff. This Design medium campaign is related to the Hospitality, Tourism industry and contains 6 media assets. It was submitted over 1 year ago by dependent creative agency: Bickerstaff.734.
Advertising Agency: Bickerstaff.679, Kyiv, Ukraine
Creative Director: Ilia Anufrienko
Group Head: Marina Chernyavskaya
Account Director: Nataliia Blazhkun
Account Manager: Kate Soboleva
Senior Designer: Kseniia Milchenko
3d, Motion Designer: Alexei Boiev
Sound Designer: Andrew Bez
Strategist: Sergey Lizunov
Junior Strategist: Masha Kochurenko