Description
Presenting Whataburger's new birthday campaign starring country superstar and brand ambassador Lainey Wilson.
The work showcases the many sides of Lainey and was created in partnership with Whataburger's creative AOR McGarrah Jessee and Acceleration.
In “Disguises,” Lainey's flexes her comedic muscle, playing a cast of quirky characters trying (and almost succeeding) to game the 75¢ Whataburger offer, which was only available “one per person” on August 8, Whataburger’s 75th birthday.
This professional campaign titled 'Disguises' was published in United States in August, 2025. It was created for the brand: Whataburger, by ad agency: McGarrah Jessee. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Agency: McGarrah Jessee
Chief Creative Officer: Tim Roan
Creative Director: Michael Anderson
Editor: Nick Harral
Motion Graphics: Clark Moreland
Head of Production: Laura Busino
Group Brand Director: Tess Cullers
Brand Supervisor: Paige Sowder
Chief Strategy Officer: Jen Hruska
Strategy Director: AJ Hickcox
Business Affairs Director: Danielle Ivicic
Additional Credits:
Creative Director: Brian Jordan
Creative Director: Hunter Hall
Copywriter: Chris Barnard
Art Director: Rachel Theberge
Senior Copywriter: Bryson Schmidt
Senior Art Director: Ben Estus
Entertainment Marketing Agency: Acceleration
Executive Vice President: Rick Faigan
Account Director Brand Communications & Marketing: Lauren Wanthal
Brand: Whataburger
Chief Executive Officer: Debbie Stroud
Chief Marketing Officer: Scott Hudler
VP of Marketing and Communications: Donna Tuttle
Director of Marketing & Advertising: Brooks Boenig
Senior Creative Manager: Christina Alexander
Social Media Manager: Josh Davis
Executive Chef: James Sanchez
Film Production Company: The Bear
Director: Ben Steinbauer
Executive Producer: Elizabeth Spiva
Line Producer: Janice Woods
DP: Lee Phelan
1st AD: Derek Franzese
Production Designer: David Hamilton
Food Stylist: Meghan Erwin
