ADVERTISING

Kylie Minogue

Disco Darling

Agency: PRETTYBIRD

Description

Award-winning PRETTYBIRD Director Sophie Muller has visualisedthe campaign for Kylie Minogue’s new fragrance ‘Disco Darling’, which invites the world to dance the night away.

Kylie Minogue, synonymous with pop hits across five decades, fashion glamour and dazzling live performances, has launched the new fragrance Disco Darling in partnership with Scent Beauty, Inc.

DISCO DARLING is the sexier and more addictive partner to Eau de Parfum, Darling by Kylie. Inspired by Kylie Minogue’s latest album, DISCO, this floral, musky and fruit-infused fragrance evokes the exuberance of dance, the dance floor and is yet another re-invention of the Kylie Minogue fragrance portfolio.

Scent Beauty is heavily supporting DISCO DARLING with a significant marketing campaign and worked with frequent Kylie collaborator, and world-renowned Director, Sophie Muller on the visuals for the campaign. Sophie created the videos for Kylie’s recent Number 1 album DISCO including ‘Say Something’ and ‘Magic’ and was the perfect choice. Kylie worked with Muller and her production company PRETTYBIRD UK, Executive Producer Juliette Larther, Producer Chris Murdoch and DOP Franklin Dow on the fragrance campaign.

This professional campaign titled 'Disco Darling' was published in United Kingdom in November, 2022. It was created for the brand: Kylie Minogue, by ad agency: PRETTYBIRD. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 18 days ago.

Credits

“Disco Darling”
directed by Sophie Muller
Client: Scent Beauty
CMO: Emmanuelle Bonte
Marketing Manager: Florence Bauduin
KM Management : A&P Artist Management
Management: Allison Main
Assistant: Harriet Green
Production Company: PRETTYBIRD UK
Co-founder/ Executive producer: Juliette Larthe
Head of Production: Fiona Bamford-Philips
Producer: Chris Murdoch
Production Runner: Edie Kelly
Runner: Lili Fletcher
Runner: Leah Collins
DOP: Franklin Dow
1st AC: Juan Sanchez Minotta
Camera Trainee: Areesha Ibrar
Video Playback: Kadeena Davies
Gaffer: Alex Cullen
Grip: Alex Hudson
Venue Technical Manager: Liam Hoy
Venue Assistant Technical Manager: Marina M. Sebastian
Venue Lighting Op: Nick Harvey
Stylist: Karl Willett
Stylist Assistant: Adele Pentland
Seamstress: Daiva Aleknaviciene
Hair/Makeup: Christian Vermaak
Photographer: Christian Vermaak
Photographer’s Assistant / Lighting: Oscar May
BTS: David Lopez Edwards
Edit & Grade: Sophie Muller

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