Anti break | CCTV Advertising campaign

Agency: Mazen Magdy

Visual 1

Visual 2

Visual 3

Breakdown GIF

Social Media




Project overview
Announcing a new product, a surveillance camera against breakage
And vandalism.

Target Audience:
- Class (B/A)
- Gender (both)
- Age group (25 - 40) -(40 - 60)
- Occupation: Property owners
- Company owners - Factory owners - Warehouse owners.
- Geolocation: Arabs
- Language (Arabic-English).
Psychographics :
- Personality : Smart - Anxious
- Values : Appreciates high quality products
- Fears : Constant anxiety because of his projects and work and fear Of theft
Or sabotage of his surveillance devices

Communication Objectives
Zerotech always understands your needs and requirements, And with its great experience in the market, it has manufactured A surveillance camera that is resistant to breakage and all types of vandalism

Marketing objectives:
- Announcing a new product
- Increase recognition

Advertising Appeal:
- Visualize a line
- Use insights

This professional campaign titled 'Anti break | CCTV Advertising campaign' was published in Egypt in November, 2022. It was created for the brand: zerotech, by ad agency: Mazen Magdy. This 360° and Digital media campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted over 1 year ago by Art Director: Mazen Magdy - مازن مجدى‎ of DoubleM.


Brand: Zerotech
Art Director: Mazen Magdy
Advertising Agency: Mazen Magdy (MM)

Kylie Minogue
Hackensack Meri...


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