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Unicef

Direworks

Agency: SEK

Description

For us, fireworks are a way to celebrate a joyful New Year, but elsewhere, they bring fear and destruction. At a glance, fireworks and missiles used in war can look strikingly similar.

At first glance, the image used in the campaign might seem to depict fireworks, but it actually shows air missiles over Gaza City, highlighting the stark contrast between celebration and crisis.

In Finland, consumer fireworks are widely used on New Year’s Eve. Ahead of the celebrations, we encouraged Finns to donate their fireworks budget to help create a brighter New Year for every child.

This professional campaign titled 'Direworks' was published in Finland in December, 2024. It was created for the brand: Unicef, by ad agency: SEK. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 months ago.

Credits

Advertising Agency: SEK | Part of GREY, Helsinki, Finland
Lead Creative: Samuel Räikkönen
Senior Creative: Ashur Munge
Creative Director: Annu Terho
Project Director: Julia Jämsen

Brand: UNICEF Finland
Marketing and Communications Director: Laura Helaniemi
Head of Marketing: Siru Nori

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