Directromes
Description
Kaizen Adv created "Directromes" for the Romero Foundation, a completely free, specialized program designed for public school principals in Peru.
The initiative was born to recognize those leaders who do whatever it takes to move their schools forward. Because even though their work often looks like magic, it is actually the result of leadership, management capacity, and the resourcefulness to solve problems with what they have.
Through this campaign, the Romero Foundation empowers school principals, providing them with the necessary tools to maximize their impact on education in the country.
Note: "Directromes" is a creative blend of "Directores" [School Principals] and "Tromes", a Peruvian slang term used to describe someone highly skilled, expert, and exceptionally competent at what they do.
This professional campaign titled 'Directromes' was published in Peru in May, 2026. It was created for the brand: Fundación Romero, by ad agency: Kaizen Adv. This 360°, Digital, and Film media campaign is related to the Education industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertiser: Fundación Romero
Agency: Kaizen Adv Perú
Head of Strategy: Mario Vargas
Head of Art: Johan Rodríguez
Creative Director: Manu Bellido Moy
Creative Copywriter: Wilmar Mamani Tito
Production Company: Punto Aparte
