Description
An exciting new brand campaign between Levi’s and Amelia Dimoldenberg, launched yesterday across Levi’s® UK channels and in select stores.
Titled ‘Dimz Dances in Denim’ the hero campaign film, paid and organic social campaign and instore OOH, sees the iconic British comedian and Hollywood red-carpet presenter, Amelia Dimoldenberg, known for her YouTube series "Chicken Shop Date," bring her viral dance moves and dead-pan comedic style to a new Live in Levi’s® UK campaign.
Conceived and produced by Margaret and directed by Kaj Jefferies, the film follows Amelia as she shimmies through a day in her life at home, in three stylish Levi’s® Spring Summer 2024 looks. True to her London-born YouTube series, Amelia ends the night returning home with the ultimate accessory - a chicken nugget - in hand. The film was choreographed in collaboration with movement director Ted Rogers.
The 'Live in Levi's' series has recently seen UK Levi's ambassador comedian Munya Chawawa also interpret the Live in Levi's inspiration here. The concept has come from the iconic Levi's® garments themselves, and how they have been lived in and loved by those pushing culture and society forward, both Amelia and Munya's UK campaigns celebrate their own approach to the concept.
This professional campaign titled 'Dimz Dances in Denim' was published in United Kingdom in June, 2024. It was created for the brand: Levi's, by ad agency: Margaret. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 12 months ago.
