Different Haircuts

Agency: Genius


We know every woman has a strong relationship with her hair. It is something that affects self-esteem and personality directly. We take this link to show the importance of another type of care: prevention of breast cancer. In a beauty salon, and unaware that they were being filmed, clients were invited by their hairdressers to change their hairstyle. However, instead of those books with images of beautiful hairstyles, they received a book especially produced for the action, with women in treatment, that is, with short hair or even no hair at all. The impact was so great that in addition to being aware of the prevention of cancer, they decided to donate part of the hair for the production of wigs.

This professional campaign titled 'Different Haircuts' was published in Brazil in October, 2016. It was created for the brand: Biglar, by ad agency: Genius. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Genius, Cuiabá, Brazil
Creative Director: Marlon de Barros
Art Director: Pedro Ramiro Rocha Leite
Copywriters: Marlon de Barros, Junior Vandresen
Photographer: Wander Lima
Additional Credits: Rafael de Carvalho, João Bertolli

Arizona Departm...


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