Detox Hour (Earth Hour)

Agency: 24ttl


Earth Hour is a global event, attracting millions of people around the globe to ecological problems.
But in Russia people don't’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important - ecological problems.
How can we disconnect peoplzse from the web and reconnect them with nature?
Introducing Detox Website by WWF.
First ever branded web site that works ONLY offline.
This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline - same as with Google Chrome disconnect page.

This professional campaign titled 'Detox Hour (Earth Hour)' was published in Russia in March, 2019. It was created for the brand: WWF, by ad agency: 24ttl. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: 24ttl, Russia
Creative Director: Peter Farbey
Art Director: Sergo Korovets
Copywriter: Peter Farbey
Creative Group Head: Igor Popov
Project Manager: Alex Popov
General Producer: Yury Shishkin


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