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Penguin

Details Made Obvious

School: Miami Ad School

Description

In an ever-changing digital world, audio books have become a must-have for everyone. But how to show the advantages over classic books?When listening to audio books, the headphones cancel the outside noise, creating a more intimate environment and making it much easier to follow the
story and very hard to get lost even in the most intricate details.

This student campaign titled 'Details Made Obvious' was published in Germany in March, 2019. It was created for the brand: Penguin, by ad school: Miami Ad School. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 3 years ago.

Credits

Advertising School: Miami Ad School, Hamburg, Germany
Creative Director: Niklas Frings-Rupp
Art Director / Copywriter / Illustrator: Stefan Rotaru

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