Destination .Paak – The Lexus GX Remix
Description
In celebration of World Music Day, Lexus and Amazon Music have teamed up with 8x Grammy Award winning artist Anderson .Paak to launch a new campaign, “Destination .Paak – The Lexus GX Remix.” Designed to empower fans to get outdoors and enjoy what life has to offer, the campaign includes an exclusive Anderson .Paak remix and music video featuring the all-new 2024 Lexus GX, as well as behind-the-scenes interviews and interactive content with the award-winning artist. “Destination .Paak – The Lexus GX Remix” is available on destinationPaak.com beginning today.
From the untamed wilderness of the forest to vast desert fields, fans will follow Anderson .Paak as he explores California’s rugged and beautiful terrain in the 2024 Lexus GX – searching for the perfect spot and source of inspiration to bring a reimagined rendition of his original track, “Celebrate,” to life.
“After fifteen years in the music game, I’m trying to stay inspired and impress my kids,” said Anderson .Paak. “I find that getting out in nature can be both humbling and reinvigorating. That’s why this World Music Day, whether it’s a public park performance or organized outdoor concert, I’m inviting my fans to join me in getting outside to celebrate music.”
“The Lexus GX is meant for all of life's adventures, both on and off-road," said Cynthia Tenhouse, vice president, Lexus Marketing. "It was a great fit for Anderson .Paak's re-release of the 'Celebrate' music video as he showcases the GX's rugged resilience and luxury craftsmanship throughout his own music journey. Like Anderson .Paak, we hope more people are inspired to find their own outdoor adventures."
Reimagined from the ground up, the 2024 GX was designed to inspire customers to pursue their urge to travel, take an unpaved path, and revel in the joy of driving. The all-new GX builds upon a strong foundation of off-road capability, showcasing an unparalleled combination of elegant features, intuitive technology, and off-road prowess that Lexus customers have come to expect.
This professional campaign titled 'Destination .Paak – The Lexus GX Remix' was published in United States in June, 2024. It was created for the brands: Amazon Music and Lexus, . This Integrated and OOH Outdoor media campaign is related to the Music industry and contains 6 media assets. It was submitted about 1 year ago.
