Description
For Democracy Day, we created this ad to highlight the theme of choice—a concept that ties both to the spirit of the day and the KFC experience.
We thought, what better way to reflect the power of choice than by linking it to something people decide on every day: their KFC order. So, we reimagined a ballot paper, with chicken buckets as the “candidates”—8, 12, or 21 pieces.
The visual is clean, familiar, and easy to connect with. The headline, “The power to choose is in your hands,” brings it all together, drawing a fun parallel between civic freedom and everyday decisions.
This idea came to life with strong input from the brand manager, who helped shape the concept and direction, making sure it felt relevant but still light-hearted.
This professional campaign titled 'Democracy Day' was published in Nigeria in June, 2025. It was created for the brand: KFC Nigeria, by ad agency: DMTCAgency. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 5 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Manager: Akinyemi Akinnifesi
Account Manager: Ololade Oshinaya
Social Media Manager: Toheeb Adegbesan
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Oluwaseun Oladipupo
Approving Client: Mariam Busari
