Description
For Easter, KFC delivers a clever and emotionally resonant message by tying one of Christianity’s most powerful symbols the empty tomb to its iconic brand imagery. The visual shows an empty KFC bucket with a lid leaning against it, leaving only a few crumbs behind. This subtle setup mimics the idea of the empty tomb after Jesus’ resurrection, symbolizing hope and new beginnings.
The headline, “It was empty, so we could be filled with hope,” subtly echo Easter’s message of renewal. By connecting the visual of an empty bucket, a symbol of satisfaction and shared moments ,with the spiritual theme of emptiness leading to fulfillment, we offer a fresh, emotional take on the holiday.
This professional campaign titled 'Easter Celebration' was published in Nigeria in April, 2025. It was created for the brand: KFC Nigeria, by ad agency: DMTCAgency. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Managers: Akinyemi Akinnifesi, Oluwaseyi Oshineye
Account Executive: Ololade Oshinaya & Bolaji Tijani
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Oluwaseun Oladipupo
Approving Client: Mariam Busari
