DEKS’ is a leading promotional merchandise manufacturer in Ukraine. And yeah — people and brands print weird stuff. All kinds of weird. And we don’t care. So we made an identity that can take it all. SLAP WHATEV ON US! Anything you want. This is real stuff we print every day. See? Go on. It’s still our identity. Slap it again! SLAP! SLAP! SLAP!
Description
DEKS' Group is a leading promotional merchandise manufacturer in Ukraine. And yeah — people and brands print weird stuff. All kinds of weird. "Male Tears" on a mug. "Mom's Taxi" on a hoodie. "Drama Queen" on a notebook. "I ❤ Zhytomyr" on literally anything.
And DEKS' doesn't care. That's the whole point.
So we built an identity that proves it. Instead of controlling what goes on their products, we made an identity flexible enough to carry any content — memes, slogans, pop culture references — and still remain instantly recognizable. The logo stays bold. The system holds. The brand wins no matter what gets slapped on it.
Slap Whatev On Us is both the campaign idea and a product demo. Every print in the presentation is real stuff DEKS' produces every day. The identity doesn't fight the content — it carries it.
This professional campaign titled 'DEKS' Group — Slap Whatev On Us' was published in Ukraine in May, 2026. It was created for the brand: DEKS Group, by ad agency: idealers. This Design and Digital media campaign is related to the Office Equipment, Other, and Personal Accessories industries and contains 2 media assets. It was submitted 21 minutes ago by The most mid creative agency: idealers of Creative agency idealers.
Credits
Creative Agency: idealers
Creative CEO: Vadym Kozedub
Creative Directors: Oleh Svyshch, Kyrylo Chystyakov
Head of Strategy: Roman Zotov
Strategist: Sofia Tkachuk
Creative Copywriter: Liza Kulbachko
Design Director: Darka Kurova
Designers: Karina Khanakhbieieva, Sofia Hrybovska, Anastasia Visych
Project Managers: Anastasia Hlotova, Anasteysha Sambora
Client: Deksgroup
CEO: David Sapelnikov
