The unexpected Sale
Description
During one of Millonarios’ worst seasons, fans threw shoes onto the field as a form of protest, and the moment quickly went viral. Amid the outrage, the brand spotted something unexpected: in the comments, people started asking for the shoes. Recognizing the opportunity, the brand reacted in real time and began selling directly through the comments, replying one by one and turning a protest into a digital storefront.
This professional campaign titled 'The Unexpected Sale' was published in Colombia in August, 2025. It was created for the brand: Payless, by ad agency: Payless lab. This Content and Digital media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Advertising Agency: Payless Lab, Latam, Colombia
Creative Director: Nicolas Nariño Cardenas
Art Director: Alejandra López, Isabella Hernández
Copywriter: Juanita Enciso
