Description
Durga Puja isn't just a festival it's a journey filled with rain, long pandal-hopping nights, endless celebrations, and memories made on the move. With Dear Maa, Classic India turned its everyday essentials into heartfelt messages addressed to Goddess Durga.
Each visual paired a Classic India product with a note to Maa: an umbrella that keeps celebrations untouched by rain, a watch reminding us that every second of Puja is precious, a water bottle that keeps the festive spirit going, and a travel bag ready to carry everything needed for the celebration.
Presented like letters to the Goddess, the campaign blended emotion with functionality, showing that while Durga Puja lasts only a few days, the right companions help devotees celebrate every moment to the fullest.
This professional campaign titled 'Dear Maa' was published in India in September, 2025. It was created for the brand: Classic India, by ad agency: Three Fourth Solutions. This Digital medium campaign is related to the Other industry and contains 4 media assets. It was submitted 1 day ago.
Credits
Client: Classic India
Advertising Agency: Three Fourth Solutions, Kolkata, India
Creative Director: Arindam Karmakar
Team Leader: Aakancha Subashi
Designer: Ayush Das
Copywriter: Rahenuma Shaikh
Client Servicing: Rahenuma Shaikh
