Description
Durga Puja is a celebration of faith, colour, and identity. With #UtshobShades, Neetrya imagined a contemporary twist: what if the gods and goddesses wore eyewear that reflected not just their vision, but their personalities?
Each visual reimagined a deity wearing Neetrya eyewear while highlighting a defining virtue: Durga's strength, Lakshmi's grace, Saraswati's wisdom, Kartik's confidence, and more. The eyewear became an extension of their character, symbolising the way the right pair of glasses reflects who we are, not just how we see.
By blending mythology with modern fashion, the campaign connected the festive spirit of Durga Puja with Neetrya's belief that eyewear is a reflection of individuality. #UtshobShades celebrated the many shades of the festival—and the personalities that make it truly vibrant.
This professional campaign titled 'The Festival Edit' was published in India in September, 2025. It was created for the brand: Neetrya, by ad agency: Three Fourth Solutions. This Digital medium campaign is related to the Fashion and Health industries and contains 5 media assets. It was submitted 2 days ago.
Credits
Client: Neetrya
Advertising Agency: Three Fourth Solutions
Creative Director: Arindam Karmakar
Team Leader: Aakancha Subashi
Designer: Ayush Das
Copywriter: Rahenuma Shaikh
Client Servicing: Rahenuma Shaikh
