ROOP

Durga Puja is a celebration where every ritual object carries deep meaning. With ROOP, Saket Mica reimagined these sacred elements not in metal or clay, but carved entirely from decorative laminate.
The campaign transformed everyday laminate into beautifully crafted icons of the festival, including the lotus, conch (shankh), bell (ghanti), and arghya patra. Each piece showcased the remarkable craftsmanship of carpenters, demonstrating how a simple wood surface can be shaped into objects of devotion and beauty.
By blending festive tradition with material innovation, ROOP celebrated the artistry behind woodworking while positioning Saket Mica as more than just a laminate brand, it became a canvas for craftsmanship, capable of bringing imagination and culture to life.