EPIC The Irish Emigration Museum

St Patrick's Day: This is not us

Agency: The Public House


Dublin is flooded with tourists every St Patrick’s Day, and EPIC The Irish Emigration Museum faces stiff competition from parades, pubs and other tourism spots.

The “This is not us” campaign reminds people that while they’re fun to throw on, green plastic hats and leprechaun costumes aren’t exactly authentic and encourages them to visit the museum and dig a bit deeper into what it really means to be Irish.

This professional campaign titled 'St Patrick's Day: This is not us' was published in Ireland in March, 2023. It was created for the brand: EPIC The Irish Emigration Museum, by ad agency: The Public House. This Digital, Outdoor, and Print media campaign is related to the Hospitality, Tourism industry and contains 3 media assets. It was submitted 7 months ago.


Creative Agency: The Public House, Dublin, Ireland
Associate Creative Director: Paddy O’Mahoney
Art Director: Delphine Perret
Copywriter: Karl Graham
Junior Copywriter: Patrick Dunne
Senior Designer: Trevor Nolan
Designer: Molly Devlin
Motion Designer: Kevin Hughes
Managing Director: Catriona Campbell
Group Account Director: Terri Turner
Account Manager: Tori Campbell
Strategy Director: Sarah Walsh

Jindal Textile
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