Description
This campaign was produced by Filmic Art on behalf of NORD DDB for McDonald's.
Inflation is continuously causing prices to rise. Luckily, there is a place where good old McDonald’s deals are immortalized – Google Street View. A recent update to the navigation tool allows for users to revisit geo-locations throughout history, and old McDonald’s out-of-home advertisements, dating as far back as 2009, can be found on the streets of Sweden.
Out-of-home advertisements for the campaign Deals stuck in time will run in the exact same locations as some of the McDonald’s billboards which have been stuck in time on Google Street View, and act as time portals to better deals. The time travelers who locate a deal from the past on Google Street View can bring back the offer to the present on the campaign site – and then apply it when ordering in the McDonald’s app.
McDonald’s have had good prices and many good offers over the years. We thought it was a good and fun idea to revive old McDonalds offers and allow for ”time travels”, especially at a time when price is discussed more than ever.
The campaign is communicated through DOOH and OOH along with film, audio, and social media. Deals Stuck in Time is exclusively available in Sweden.
www.filmicart.com
This professional campaign titled 'Deals Stuck In Time' was published in Sweden in December, 2022. It was created for the brand: McDonald's, by ad agencies: Filmic Art and NORD DDB. This Film, OOH Outdoor, and Print media campaign is related to the Food industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: NORD DDB
Media Agency: OMD
Production Company: Filmic Art
