A handful of Plovdiv’s trendsetters took their first stroll down the city streets. Each of them held in their hand the key to a fresh new look, keeping in tune with the new spring collections.
By scanning the qr code of each mannequin, people landed on a page where they could see the whole outfit, get inspired, and get a 10% discount at any store in Mall Plovdiv.
This professional campaign titled 'Day Out' was published in Bulgaria in April, 2022. It was created for the brand: Mall Plovdiv, by ad agency: proof.. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: proof., Sofia, Bulgaria