Mall Plovdiv

Almost Real ATM

Agency: the Smarts


Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv.

This professional campaign titled 'Almost Real ATM' was published in Bulgaria in June, 2018. It was created for the brand: Mall Plovdiv, by ad agency: the Smarts. This Direct medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Pavlina Boneva
Copywriter: Darina Mitrova
Illustrator: Natalia Nikolova
Account Director: Peter Ilkov
Production: SHOOT!
Executive Producer: Maria Panayotova
Set Producer: Kalin Ananiev
Photographer: Stoyan Anov

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