Fertility Finder

Agency: VMLY&R


Nearly 60% of the US population rely on employers to access healthcare, since there’s no universal healthcare system in America. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a child, they take on massive debts, wipe their savings, even sell their homes in the pursuit of parenthood. Working for a company that covers fertility care would remedy the financial burden of treatment. However, most employers don’t disclose benefit details upfront, and infertility isn’t a topic candidates feel comfortable asking during job interviews.
VMLY&R NY and BabyQuest together created a web tool and database that allows people to easily search and determine whether a company will cover fertility coverage in their insurance - called Fertility Finder - giving people the power to test companies for fertility coverage.
BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment. Users can input the name of the company and those that have been input into the database will appear with a positive symbol. Additionally, if that company has current positions open, those job listings will appear on screen. The digital tool uses a job vacancy API to integrate listing data from multiple job boards across the public domain.

This professional campaign titled 'Fertility Finder' was published in United States in April, 2022. It was created for the brand: BabyQuest, by ad agency: VMLY&R. This Experiential medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 years ago by Marketing Manager: Aspasia Tsampas of VMLY&R.


Advertising Agency: VMLY&R, New York, United States of America

Mall Plovdiv


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