Mall Plovdiv

The Door

Agency: the Smarts


A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue...

This professional campaign titled 'The Door' was published in Bulgaria in April, 2019. It was created for the brand: Mall Plovdiv, by ad agency: the Smarts. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Directors: Pavlina Boneva, Georgi Zlatkov
Graphic Designer: Nadezhda Gavadinova
Copywriter: Darina Mitrova
Account Directors: Trayana Kazandzhieva, Peter Ilkov
Set Producer: Kalin Ananiev
Film Production: SHOOT!
Production Crew: Maria Panayotova, Dimitar Perduhov
DOP: Todor Litchev

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