Insight: Crunch is an auditory experience.
Big Idea: Crunch so loud that it’s dangerous.

This student campaign titled 'Dangerously Crunchy' was published in United States in December, 2022. It was created for the brand: Lay's, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 1 year ago.


School: S.I. Newhouse School of Public Communications
Art Director: Will Thorpe
Copywriter: Will Thorpe
Instructor: Mel White


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