Description
W Community is an initiative by Access Bank that aims to empower women financially and support female-related causes. To mark this year's International Day for the Elimination of Violence against Women and the 16 Days of Activism, we created visuals that highlight the struggles of Zambian women and the lack of a strong voice to fight for their rights and protect them from violence. This campaign encourages the public to report and speak out against gender-based violence, so that we can work together to end it.
This professional campaign titled 'Dangerous Silence' was published in Zambia in November, 2024. It was created for the brand: The W Community ZM, by ad agency: X3M Ideas Zambia. This Digital and Print media campaign is related to the Finance, Professional Services, and Public Interest industries and contains 3 media assets. It was submitted 2 months ago by Art Director: Sheu Sodiq of X3m ideas.
Credits
Advertising Agency: X3M Ideas Zambia, Lusaka, Zambia
Managing Director: Adenike Odutola
Head of Creative: Sodiq Sheu
Art Director: Sodiq Sheu, Musamba Mwape
Copywriter: Joy Opene-Terry
