Access Bank Zambia The W Community ZM

The Women Beside him

Agency: X3M Ideas Zambia


Kenneth Kaunda was a prominent Zambian activist and politician who played a pivotal role in the country's independence movement and subsequent governance. He was instrumental in Zambia's liberation from British colonial rule, leading the nation to independence in 1964. Kaunda earned respect both domestically and internationally for his dedication to African unity and development. However, like many influential leaders, he didn't achieve his goals alone. Behind him stood unsung female heroes who molded and supported him, making his vision a reality. In commemoration of Kenneth Kaunda Day, the W Community ZM, a female empowerment platform, has chosen to spotlight some of these remarkable women.

This professional campaign titled 'The Women Beside him' was published in Zambia in April, 2024. It was created for the brands: Access Bank Zambia and The W Community ZM, by ad agency: X3M Ideas Zambia. This Digital medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 3 months ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3M Ideas Zambia, Lusaka, Zambia

Managing Director: Adenike Odutola

Head of Creative: Sodiq Sheu

Art Director: Grace Mwamba

Copywriter: Joy Opene-Terry, Ese Grage


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