ADVERTISING

Doordash

Dances the Stress Away

Agency: Hard Work Club

Description

Mastering messes, conquering chaos, and pummeling paperwork. DoorDash can help.

DoorDash is showing how it can assist in conquering everyday “stress monsters” with a dance-tastic new campaign from Hard Work Club called “Dancing With My Stress.” It is the Toronto-based agency’s first work for DoorDash since being awarded the account late last year.

The campaign brings to life three well-known stress monsters — laundry, paperwork, and the kids’ mess — and shows how taking a dinner (or dessert) break with DoorDash can alleviate the stress of having to prepare a meal. All of the spots were directed by Karim Zariffa of 1stAveMachine, who is well-known for his ability to bring magical scenarios to life without relying on VFX.

Soundtracked by the Robyn song “Dancing On My Own,” each spot opens on a DoorDash customer feeling overwhelmed by a household task before them, such as laundry, paperwork or a mass of kids' toys that need to be put away.

This professional campaign titled 'Dances the Stress Away' was published in Canada in May, 2022. It was created for the brand: Doordash, by ad agency: Hard Work Club. This Integrated medium campaign is related to the Food and Retail Services industries and contains 3 media assets. It was submitted 3 months ago.

Credits

Client: DoorDash
Title: “Dancing With My Stress”
Length: :30, :15, :15, :10 & :6
Media: TV & OLV

Client: DoorDash
Director Brand Marketing & Creative, Canada: Heather Cameron
Brand Marketing Manager, Canada: Delly Dyer
Senior Brand Manager, Canada: Martine English
Senior Production Manager, Canada: Jodi-Ann Simpson

Agency: Hard Work Club
Partner / Creative Director: Meghan Kraemer
Partner / Creative Director, Design: Christian Buer
Partner / Brand Growth + OPS : Cameron Stark
Agency Producer: Lindsay Hann

Production Company: 1stAveMachine
Canadian Representation: Hesty Reps
Director: Karim Zariffa
Director of Photography: Andre Turpin
Executive Producers: Robert Helphand, Kate Hitchings
Line Producer: Tom Lariviere
Production Designer: Carolyne de Bellefeuille
Costume Designer: Lucien Bernèche
Casting Director: Denise Charest

Editing Facility: School Editing
Editor: Izzy Ehrlich
Assistant Editors: Fiona Alvarez, Zhenya Dolzikov
Executive Producer: Sarah Brooks

Colour Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Ebi Agbeyegbe
VFX / Finishing Facility: Alter Ego
Head VFX/Senior VFX Artist: Darren Achim
VFX Artist: Eric Perrella
VFX Assistants: Jake Hussey, Victoria Gaston
Senior Motion Designer: Edward Deng
Executive Producer: Hilda Pereira
Producer: Elise Beauvais

Music Licensing: Music Rights Clearance
Director of Operations & Accounts: Katie Seline
Song: “Dancing On My Own” by Robyn

Audio House: SNDWRx
Creative Direction / Sound Design: Didier Tovel
Engineer: Alex Gluch
Assistant Producer: Becca Friesen

Media: Wavemaker
Group Account Director: Lyndsey Rebelo
Associate Director: Laura DeGrace
Media Manager: Anthony Visconti
Media Planner: Emma Lasagna
Media Planner: Christina Andruchiw

ADVERTISING

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