Bolivia is once again in the eye of the hurricane for not stopping the clandestine construction of a bridge in time at the hands of a group of Mennonites, who bought a 14,400-hectare plot of land in 2021 in the municipality of Charagua, Santa Cruz. The property adjoins the Anmi Kaa-Iya National Park and most of the land is within the Isoso wetlands, an internationally owned Ramsar site.
The purchase was made to create a new colony and deforest a large part of the Chaco forest. The Parapetí river was in the way of deforesting the property, but it was not an impediment since they built a 150-meter steel bridge without requesting permission from the state, or having environmental impact studies.
The bridge opened 3 months ago to put machinery and deforest without control.
To date, more than 3,000 hectares have been destroyed and 18.5 km of roads.
Deforestation does not stop and the Kaa-Iya park and the Isoso wetlands, assets for the health of America and the planet, are at risk.
Together with Alas Chiquitanas, an NGO of volunteers who are activists for nature, we created this campaign to make the problem visible and ensure that the bridge is dismantled.
This professional campaign titled 'Not to the bridge ' was published in Bolivia in May, 2022. It was created for the brand: Alas Chiquitanas, by ad agency: Humano. This Digital and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 2 years ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.
Advertising Agency: Humano, Bolivia
Chief Creative Officer & Partner: Ferju Cuevas
Creative Director & Partner: Rodsel Ticona
Art Director: Uber Gutiérrez
Copywriter: Ferju Cuevas
Client: Daniela Justiniano
Photographer: Revista Nómadas
Coverage: Revista Nómadas
Post Production: Uber Gutiérrez