ADVERTISING

Ad Council The Dollar General Literacy Foundation (DGLF)

When You Graduate, They Graduate

Agency: BBH USA

Description

The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA.

This professional campaign titled 'When You Graduate, They Graduate' was published in United States in May, 2022. It was created for the brands: Ad Council and The Dollar General Literacy Foundation (DGLF), by ad agency: BBH USA. This Integrated medium campaign is related to the Education and Public Interest, NGO industries and contains 1 media asset. It was submitted 3 months ago.

Credits

CLIENT - AD COUNCIL
CHIEF CAMPAIGN DEVELOPMENT OFFICER
Heidi Arthur
VP, CAMPAIGN DIRECTOR
Tracy Danicich
CAMPAIGN DIRECTOR
Brandi Piper
ASSISTANT CAMPAIGN MANAGER
Hadley Britt

VP, STRATEGY & EVALUATION
Rachelle Reeder

DIRECTOR, MEDIA STRATEGY
Meredith West

DIRECTOR, MARKETING & COMMUNICATIONS
Sean Stokes
ASSISTANT MANAGER, MARKETING & COMMUNICATIONS
Khalem Charles

DIRECTOR, DIGITAL PRODUCT MANAGEMENT
Rebecca Mir
DIGITAL PRODUCT MANAGER
Emil Zawatski
CLIENT - DGLF
VP, CORPORATE RESPONSIBILITY & PHILANTHROPY
Denine Torre

MANAGER, CORPORATE RESPONSIBILITY & PHILANTHROPY
Lindsey Basler
CORPORATE RESPONSIBILITY & PHILANTHROPY SPECIALIST
Catherine Royka
AGENCY - BBH
CCO
Rafael Rizuto
CEO
Amani Duncan
CREATIVE DIRECTORS
Sapna Ahluwalia
Yohan Daver
SENIOR ART DIRECTOR
Jack Hwang

ART DIRECTOR
Sofia Coelho
COPYWRITER
Isabella Ciardelli


SENIOR CONTENT PRODUCER
Shelley Giera

ACCOUNT DIRECTOR
Karley Edwards

ACCOUNT SUPERVISOR
Abby White

STRATEGY DIRECTOR
Aaron Gaita
STRATEGIST
Victoria Neal

BUSINESS AFFAIRS DIRECTOR
Daniella Vargas

BUSINESS AFFAIRS
Grant Schuster

HEAD OF PRODUCTION
John Connolly

PRODUCTION - Method Laboratories
DIRECTOR
Keenan Wetzel
DP
Matthew Pothier
LINE PRODUCER
Patricia Getker
EXECUTIVE PRODUCER
Michael Savitz

PHOTOGRAPHER
James Adams

EDITORIAL - Hiatus
EDITOR
Shane Ford
ASSISTANT EDITOR
Amanda Learman
MANAGING DIRECTOR
Laura Hochthanner

COLOR GRADE - Rare Medium
COLORIST
Mikey Rossiter

MUSIC - Human
Arrangement by Human
Composer: Jon Hubbell
Executive Producer: James Dean Wells
Creative Lead: Andrew Bloch
Mix of Films by Post Human
Chief Engineer: Sloan Alexander
Post Producer: Robert Suchecki
Audio Mix for Radio - SqueakEClean
Producer - Angelina Phengphong
Mixer - Surachai Sutthisasanakul

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