Be an example

Agency: Publicis


To celebrate Father's Day, Bradesco launches a campaign that reinforces values such as generosity and solidarity and exalts the emotional bonds between parents and children.

This professional campaign titled 'Be an example' was published in Brazil in August, 2020. It was created for the brand: Bradesco, by ad agency: Publicis. This Film medium campaign is related to the Finance and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Publicis, Brazil
Client Approval: Marcio Parizotto, Daniela Ugayama, Marcelo Salgado
CCO: Domenico Massareto
Executive Creative Director: Gustavo Victorino
Creative Directors: Rico Lins, Marie Julie Gerbauld
Associate Creative Directors: Bernardo Correa, Rafael Campos
Art direction: Eugênio Lima
Writing: Gabriela Moura
Integrated Campaign Creation: Gabriela Moura, Eugênio Lima
Content: Gabriela Moura, Eugênio Lima
Service: Tatiana Chiari, Marcelo Trivilato, Barbara Oliveira, Felipe Francis, Marina Felippe
Planning: Gustavo Leite, Rodrigo Magalhães, Giulia Joau, Lissa Magnago
Media: Fabiana Rodrigues, Bruno Oliveira, Gabriela Nose, Giovanna Passo, Juliana Coralli, Alinne Lopes, Carlos Rodrigues, Guilherme Reis, Leandro Lessa, Lídia Rodrigues, Priscila Santos, Deyvilla Alves, Italo Brito, Rivagna Valcaci, Tainah Toledo, Tatiane Santos
RTVC: Renata Sayao, Valeria Andrighetti, Ale Sarilho
Sound Producer: Evil Twin Music
Musical Direction: Andre Faria, Murilo Faria
Service: Juliana Tangary, Carolina Couto
Musical Production: Andre Faria, Murilo Faria, Andre Namur, Jimmy Gressler, Rafael Vieira, Mateus Polati
Producer: Boiler Filmes
Direction: Dulcidio Caldeira
Executive Producer: Pedro Bueno
Service: Luisa Ferreira, Marcela Santos, Dayane Dantas
Production Coordination: Marcella Feo, Carol Latorre, Barbara Kosloff
Assistant Director: Mayra Ferro
Director Of Photography: Juliano Lopes
Art Director: Ana Henriques
Costume Designer: Giovanna Moretto
Production Director: Guilherme Valiengo


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